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Apple — AI news & analysis
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Apple blocks Siri AI on iPhone + iPad in the EU at launch — DMA talks reach impasse, 450M users cut off
Apple confirmed June 9 via its own newsroom that Siri AI will not launch on iPhone and iPad in the EU when iOS 27 and iPadOS 27 ship later this year. EU regulators under the Digital Markets Act required that any virtual assistant get direct access to private data and ability to control other installed apps as soon as Siri AI was made available — a condition Apple refused. Siri AI ships normally on macOS 27, visionOS 27, watchOS 27 because those platforms aren't DMA gatekeepers. Approximately 450 million EU users excluded from the year's biggest Siri upgrade.
Read story →Apple picks Gemini over OpenAI — Siri AI runs on a custom 1.2T-parameter Google model at ~$1B/year, in Tim Cook's final WWDC keynote
At WWDC 2026 on June 8 — Tim Cook's final keynote as CEO before John Ternus takes over September 1 — Apple officially confirmed that Siri AI runs on a custom Google Gemini model (~1.2T parameters per Bloomberg + MacRumors reporting, ~$1B/year). Apple Intelligence combines on-device processing with Private Cloud Compute server-side execution. Standalone Siri app, 'Search or Ask' gesture, Dynamic Island integration on iPhone 16+, and 'Extensions' that let users pick Claude, Gemini, or other chatbots for Siri queries in iOS 27 / iPadOS 27 / macOS 27 'Golden Gate'.
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